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Australian Consumer Network - Craig Hill

Combating Pester Power

February 10th 2007 12:25
There's been much talk about childhood obesity and the role fast food advertising plays in selling poor quality food to youngsters. MacDonalds regularly wins the Parents' Jury Pester Power award. To me, much of this is yet another case of people refusing to take personal responsibility for their lives and blaming big something, whether it be big government, big media or big corporations for their problems.


I have a one year old girl and a three year old boy. Here is how my wife and I ensure they eat well:
1) We have no TV. (End of TV advertising problem)
2) We don't read the labels and choose health foods; we buy foods which have no labels.
3) My wife cooks the children's meals and we try to all eat together – often we all eat the same food. (luckily my 3 year old has rather exotic tastes including olives, anchovies, pesto and prawns so it’s not too taxing to find something we all like.)
4) If the children don’t like what they’re given they don't get something else – they go without. We're not going to waste good food. They soon learn to eat the meals their mum prepares.
5) My wife and I don’t like takeaways so we're not inclined to buy them for the children.

I'm sure as they get older the children will ask for junk food and we'll have to meet that when it come up but the early years are a great time to establish a taste for good healthy food in children so they actually prefer that type of good, honest home made food – real food.
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